Glossary.
Plain definitions of the terms used across this site, written for leaders of companies with $10M–$70M in revenue: governed AI, human-in-the-loop, GTM engineering, fractional CFO, and the thirteen-week cash flow forecast.
- Governed AI
Governed AI is artificial intelligence deployed with clear rules on what it may decide alone, a person reviewing what matters, and a record of what it did.
Each decision an AI system touches is sorted into one of four kinds: done automatically, recommended to a person, reviewed by a person, or left to a person entirely. The review checkpoints are designed to be real: thresholds, sampling, a second reviewer where the stakes call for one, and logged reasoning. The goal is output a leadership team can explain to a board or a lender.
AI training and workshops- Human-in-the-loop
Human-in-the-loop (HITL) means a named, accountable person sits between an AI system's output and the consequence of acting on it.
AI shortens the distance between a question and an answer you can act on; it does not replace the person accountable for that answer. In practice this is a set of designed checkpoints, such as approval thresholds, sampling rates, and escalation paths, reviewed every month like any other operational control.
AI training and workshops- GTM engineering
GTM (go-to-market) engineering treats sales, marketing, and customer success as one measured system rather than a collection of departments and campaigns.
It covers who the ideal customer is, funnel math that ties to the P&L, clear rules for when a deal moves stage, attribution honest enough to survive a CFO's review, and pricing discipline. The three teams work from one pipeline and one set of numbers.
Growth & Revenue- Fractional CFO
A fractional CFO is an experienced finance executive who leads a company's finance function part-time.
At F3 Insights the role comes with the systems: reporting, forecasting, and finance operations built with AI doing the repetitive work under review, and left with the company's team.
CFO operations- Thirteen-week cash flow forecast
A thirteen-week cash flow forecast is a rolling weekly view of cash in and cash out over the next thirteen weeks, maintained weekly rather than rebuilt quarterly.
It is the core liquidity tool because it shows the timing of a cash problem while there is still time to act on it. Growth consumes cash, and a bank balance is a lagging indicator; a rolling weekly view turns liquidity from something discovered into something managed.
CFO operations
Definitions are the easy part.
The systems these terms describe are built in a specific order, for a specific company size. A short conversation is the fastest way to find out what your company is missing.